Izzy Green

You Can’t Lose Business if your not in Business


Sometimes people starting out in business are so afraid of losing business, therefore they do stupid things that are preventing them from ever being in business.

I’ll give you a simple example. Lets say you wanna open a business in the financial industry, and most reputable financial companies are located in NYC. You as a startup feel that many of your potential clients may not have the same trust in you as they would, had you been located in NYC.

That is probably true, but on the other hand, at this stage you can’t afford to have an office in NYC, the rent is just way to high, and you will never survive.

Now, instead of focusing on losing some business in something that’s not even a business yet, rather focus on first being in business, which is making sure that you survive the startup stages. Once your in business you can start focusing on not losing any business.

3 Responses

  1. Sol Eisenberg
    Sol Eisenberg April 16, 2013 at 9:23 pm |

    So well said Izzy. This is so true in so many different aspects. For rxample, people can sometimes go crazy in branding and spend who knows how much money, before doing some simple free sales calls. Yes, it’s a lot easier to do branding than doing sales, but then again, did I say starting your own business is easy? It is very rewarding, but you need to earn it!… Ain’t nobody getting rich from taking it easy.

    Keep those posts coming…

  2. The Best (Worst) Excuse not to do Sales - IzzyPreneur

    […] Was it easy? Defiantly not, but would we not have done that, we would never had a chance to be in business. As I always say: “You can’t lose business if you’re not in business”. […]

  3. izzy green
    izzy green November 9, 2015 at 8:36 am |

    David Cummings posted similar article on his blog today titled “Working In the Business vs On the Business”

    Great post


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