Sometimes people starting out in business are so afraid of losing business, therefore they do stupid things that are preventing them from ever being in business.
I’ll give you a simple example. Lets say you wanna open a business in the financial industry, and most reputable financial companies are located in NYC. You as a startup feel that many of your potential clients may not have the same trust in you as they would, had you been located in NYC.
That is probably true, but on the other hand, at this stage you can’t afford to have an office in NYC, the rent is just way to high, and you will never survive.
Now, instead of focusing on losing some business in something that’s not even a business yet, rather focus on first being in business, which is making sure that you survive the startup stages. Once your in business you can start focusing on not losing any business.