Business opinions

My First Brand

At the age of 19 I built my first brand. 7 years later, and friends from around the world still text me on that day. March 10! My wedding anniversary. I was engaged for exactly 10 weeks. In that short time I engraved in all my friends minds my wedding date March10! Wherever I went, […]

Reminder, Snooooze. Reminder, Snooooze…

Reminder, Snooooze. Reminder, Snooooze…

Gadgets, apps and all sorts of tools to help us remember things. Are they really helping us? Do they make life easier for us? Or are they making our lives way more miserable, and unproductive? As busy people who wear many hats, we have daily tasks, meetings, phone conferences, business trips, miscellaneous tasks, and occasionally […]

Employees vs Customers – Who Should The Boss Focus On?

Employees vs Customers – Who Should The Boss Focus On?

My philosophy always was that a boss’s main focus should be his employees and not the customers. One of my most famous quotes is “An employee-focused boss, creates customer-focused employees.” I was quoted on this topic in many interviews. In addition my partner Sol and I believe that not all business is good for business, and there are […]

Five Pleasant Reasons To Be Aggressive In Sales

Five Pleasant Reasons To Be Aggressive In Sales

The customer feels good that his business is so wanted. The customer is happy to do business with someone who will appreciate it and ultimately service him better. The customer feels more secure in his decision to buy the product or service, since the salesman himself is so convinced that it’s worth it. An aggressive […]

The Importance of Calling Back a Lead Within 5 Seconds or Less

The Importance of Calling Back a Lead Within 5 Seconds or Less

If you are doing any online marketing that generates leads through the web, you probably invest a lot of time and money to make that happen. Generating leads is only the beginning and a small part of turning that lead in to revenue to your company. How you handle that lead once it comes in […]

Know-how vs Do-how

In business there are 2 types of people, there are the ones that are the know-hows, and then there are the ones that are the do-how’s. I’ve had this many times in the past when I spoke to people, whether in a business setting or when interviewing for a job, and I was extremely impressed […]

Who Takes out the Garbage

Who Takes out the Garbage

I know a CEO of a big firm that has many department and divisions, with managers who handle the hiring and day-to-day operations of their teams. However, when there needs to be a cleanup and someone needs to be let go, it is done by the CEO himself. But that’s not the kind of garbage […]

Speak Your Customers Language

Speak Your Customers Language

Have you ever had a situation where you went to the doctor for something more serious than an ingrown toenail? After the doctor diagnosed you, he walks in to the room with a serious face, and starts giving you his diagnoses. 5 minutes in to his speech, you are completely lost, you don’t understand a […]