I always say that business relationships are very different from any other friend or family relationships. But I’ve realized over time that in a certain sense it is actually very similar to a marital relationship…
You’ll often find salesmen be afraid of their clients: Am I paying him back enough for his business? Am I allowed to follow-up on a sale I made, or do I have to give him more time? Should I rather call or rather email? Is it a perfect time to meet now? Am I respecting my client enough, or do I have to email him more praise words about himself?
The truth is that in every relationship ‘loyalty’ is the most important ingredient, but it always has to be mutual. It’s a fair 2-way street.
You must understand that in every business deal or sale there are 2 parties involved, and both parties ‘contribute’ and ‘receive’.
In our business the salesman contributes ‘value’ and receives ‘compensation’. The client contributes ‘funds’ and receives ‘protection’.
So who really owes whom?
No one owes anything to anyone! This is a ‘mutual’ relationship.
Am I saying that you should pick up the phone now and expect everyone to show you the utmost interest and respect for your and your product? Absolutely not! You gotta be very creative when it comes to proposals…
So what really is the difference between a marital & business relationship?
In marriage you can only have ONE true loyal relationship, but in business the more relationships you have, the more your partners appreciate you!