3 Responses

  1. Mark Eisen
    Mark Eisen November 21, 2013 at 2:23 pm |

    Very valid point. 1 commnet though, the reason a service provider feels that he/she needs to continuesly maintain the relationship, is because the client/customer thinks that they can get the same product or service from the competition, while there is no way for the provider to get this piece of business from anyone else. Since you compared it to marriage, imagine if let’s say the woman would be free to swich partners at any given time but the man can only have this 1 woman or none. How much better would the man behave? :-)

    1. Sol Eisenberg
      Sol Eisenberg November 21, 2013 at 2:54 pm |

      1- You gotta really make sure to give him the service which he wont be able to get from anyone but yourself! You gotta make sure you’re selling TRUE value!

      2- Even in business, at any given moment, either party can decide to part ways, just like in a marriage. The client must always be loyal to you, so that you don’t say good bye charlie…

      3- There is only so much that one person can handle, in terms of # of clients. You gotta choose to maintain those who appreciate your efforts.

      This is what we call a mutual relationship!

  2. Izzy green
    Izzy green November 21, 2013 at 3:24 pm |

    Let’s agree on one thing here. Nobody can deliver and service building insurance like evergreen. We had one of our first (very big) clients, he was not appreciating our work and he THOUGHT that he can get the same level of service from anybody else. We had to let him go!

    So yes, it’s mutual. And like Sol said, you have to be confident that you offer something that your competition doesn’t. Of course you first have to prove yourself, but once you do, it has to be 100% mutual.

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